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Should I Build a Team or Run My Franchise Solo?

In today’s dynamic business landscape, aspiring entrepreneurs in the service industry face a critical decision: should they build a team or run a service-based franchise solo?

Both approaches have distinct advantages and challenges, shaping the business’s success and the owner’s experience. As the trend toward entrepreneurship continues to rise, understanding the nuances of these two paths is most important.

Building a team involves recruiting, training, and managing employees to provide services collectively. This model leverages the power of collaboration and delegation, allowing the business to scale and diversify its offerings.

In contrast, running a service-based franchise solo means taking on all roles and responsibilities oneself, from service delivery to administration. This approach offers complete control and the opportunity to form personal relationships with clients.

This article aims to comprehensively compare these two business models, examining their financial implications, operational dynamics, opportunities for personal and professional growth, customer experience, and long-term viability. By exploring these aspects, aspiring business owners can decide which path aligns best with their goals and capabilities.

Understanding the Basics

Building a Team

Building a team in a service-based business involves assembling a group of employees who work together to deliver services to clients. This model is prevalent in various industries, such as cleaning services, landscaping, IT support, and event planning.

The core idea is to divide tasks among team members based on their skills and expertise, allowing for efficient and effective service delivery. Team-building also includes recruitment, training, and ongoing management to ensure the team operates cohesively and maintains high service standards.

Examples of typical service-based businesses that often use teams:

  • Cleaning Services: Teams of cleaners who handle multiple clients and locations.
  • Landscaping: Crews working together on large-scale gardening and maintenance projects.
  • IT Support: Groups of technicians providing on-site and remote assistance.
  • Event Planning: Coordinators, designers, and support staff collaborate on event logistics.

Running a Franchise Solo

Running a service-based franchise solo means operating all aspects of the business independently. This includes providing the core service and managing administrative tasks, marketing, customer service, and financial management.

Solo franchising is expected in sectors where personal touch and individual expertise are highly valued, such as personal training, consulting, home-based child care, mobile pet grooming, and home-based restoration services.

Examples of service-based franchises that can be run solo:

  • Personal Training: A trainer offering customized fitness programs and one-on-one sessions.
  • Consulting: An expert providing specialized advice in business strategy or digital marketing.
  • Home-Based Child Care: An individual caring for a small group of children in their home.
  • Mobile Pet Grooming: A groomer traveling to client’s homes to provide services.
  • Home-based restoration services: Fibrenew is a perfect example!

Understanding these foundational concepts sets the stage for a deeper exploration of the financial, operational, and personal aspects of each business model, helping entrepreneurs determine which approach best aligns with their vision and capabilities.

Financial Considerations

Initial Investment

Building a Team:

Starting a service-based business with a team requires a significant initial investment. Entrepreneurs must consider recruitment expenses, which include advertising job openings, conducting interviews, and possibly working with recruitment agencies.

Training costs are incurred once the team is assembled to ensure that all members are skilled and adhere to the company’s standards. Additionally, the business owner needs to budget for the initial salaries or wages of the team members, which must be paid before the business starts generating consistent revenue.

Beyond personnel costs, there are also expenses for equipment and resources necessary for the team to perform their duties effectively, such as office space, tools, software, and other operational essentials.

  • Costs Associated with Team Building:
    • Recruitment expenses, including advertising job openings and conducting interviews.
    • Training costs to ensure team members are skilled and aligned with company standards.
    • Initial salaries or wages for the team members before the business generates consistent revenue.
    • Equipment and resources are needed for the team to perform their duties effectively.

Running a Franchise Solo:

In contrast, starting a solo franchise typically involves different initial costs. The most significant upfront expense is the franchise fee, which grants the entrepreneur the right to operate under the franchise’s brand and system.

This fee can vary widely depending on the franchise. Other startup costs include setting up the business with equipment, supplies, and branding materials. Unlike building a team, there are no recruitment or training costs for additional staff, but the owner might need to invest in personal training or certifications to meet franchise requirements.

Licensing and permits are also necessary, along with initial marketing expenses to attract customers and establish the business in the local market.

  • Costs Associated with Starting a Solo Franchise:
    • Franchise fees are required to buy into the franchise system.
    • Initial setup costs include equipment, supplies, and branding materials.
    • Licensing and permits are needed to operate the business.
    • Marketing expenses to attract initial customers.

Ongoing Expenses

Team Model:

Maintaining a team involves ongoing financial commitments. The most significant recurring expense is the payment of regular wages or salaries to employees, along with benefits such as health insurance, retirement contributions, and paid time off.

To foster a positive work environment and enhance team performance, businesses may invest in team-building activities, professional development workshops, and morale-boosting events. Operational expenses include maintaining office space or operational facilities, including rent, utilities, and upkeep.

Additionally, continuous costs for tools, software, and other resources are required for the team to carry out their tasks efficiently.

  • Salaries and Benefits:
    • Regular wages or salaries for employees.
    • Benefits such as health insurance, retirement contributions, and paid time off.
  • Team-Building Activities:
    • Costs associated with activities to foster team cohesion and morale, such as team outings and professional development workshops.
  • Operational Expenses:
    • Continuous expenses for maintaining office space or operational facilities.
    • Costs for tools and resources required for the team to perform their tasks efficiently.

Solo Franchise Model:

Running a solo franchise also entails ongoing costs, but these generally differ from a team-based model. Franchise owners must regularly pay royalty fees to the franchisor, which can be a percentage of revenue or a fixed cost.

While there are no salaries for a team, the solo operator may need to outsource specific tasks like accounting, marketing, or legal services, which incurs additional expenses. Operational costs include maintaining the necessary equipment and supplies to deliver the service.

Marketing and advertising remain crucial to attracting and retaining customers, which involves continuous investment in promotional activities and materials.

  • Royalty Fees:
    • Regular payments to the franchisor as a percentage of revenue or a fixed fee.
  • Personal Workload Costs:
    • Minimal staffing costs but potential expenses for outsourcing specific tasks (e.g., accounting or marketing).
  • Operational Expenses:
    • Costs related to maintaining necessary equipment and supplies.
    • Marketing and advertising expenses to maintain and grow the customer base.

Potential Earnings

Team Model:

The potential for revenue growth is one of the main advantages of building a team. With a team, the business can handle more clients and larger projects, leading to multiple revenue streams.

The diverse skill sets within the team allow the business to offer a more comprehensive range of services, attracting a broader customer base. As the team grows, the business’s capacity to take on more work increases, creating opportunities for higher revenue.

Additionally, having specialized departments or service lines within the team can lead to more efficient operations and enhanced service quality, further driving business growth.

  • Revenue Potential with a Team:
    • Scalability allows for multiple revenue streams, potentially handling more clients and larger projects.
    • Ability to offer a broader range of services due to diverse skill sets within the team.
  • Growth Opportunities:
    • Expanding the team can lead to increased business capacity and higher revenue potential.
    • Opportunities for creating specialized departments or service lines within the business.

Solo Franchise Model:

Operating a solo franchise also has revenue potential, though it is limited by the individual’s capacity to work. However, this model can achieve higher profit margins due to lower overhead costs than a team-based setup.

The solo operator can focus on niche markets and provide highly specialized services, which can command premium pricing. Direct control over pricing and service delivery allows for a more personalized client experience, which can lead to strong customer loyalty and repeat business.

While growth is constrained by personal workload, solo franchise owners can achieve significant success by optimizing efficiency and targeting high-value clients.

  • Revenue Potential Solo:
    • Earnings are limited by the individual’s capacity to take on work.
    • Higher profit margins due to lower overhead costs compared to a team-based model.
  • Efficiency and Specialization:
    • Ability to focus on niche markets and provide highly specialized services.
    • Direct control over pricing and service delivery can lead to a more personalized client experience.

Entrepreneurs must understand the financial implications of building a team versus running a franchise solo. It helps them gauge the required investment, manage ongoing expenses, and project potential earnings, ultimately making an informed decision about which business model suits their financial situation and growth aspirations.

Operational Dynamics

Daily Operations

Building a Team: Operating a service-based business with a team involves delegating tasks and coordinating activities among multiple employees. The business owner must manage the workflow, ensuring each team member understands their responsibilities and has the resources to perform effectively.

This involves regular team meetings, setting goals, and monitoring performance. Effective communication and leadership skills are crucial to maintaining a cohesive and motivated team. The owner often takes on a supervisory role, overseeing the overall operation while allowing team members to handle specific tasks.

  • Responsibilities:
    • Delegating tasks
    • Coordinating activities
    • Managing workflow
    • Regular team meetings
    • Setting goals
    • Monitoring performance

Running a Franchise Solo: In contrast, running a solo franchise means the business owner is responsible for all daily operations. This includes providing the core service and managing administrative tasks, marketing, customer service, and financial management.

The solo operator must be highly organized and efficiently handle the workload independently. Every task, from scheduling appointments to delivering services and following up with clients, falls on the shoulders of the owner. This approach requires a strong work ethic and effective time management.

  • Responsibilities:
    • Providing core service
    • Managing administrative tasks
    • Marketing and customer service
    • Financial management
    • Scheduling appointments
    • Delivering services
    • Following up with clients

Workload and Time Commitment

Team Model: With a team, the workload is distributed among multiple employees, which can lead to a more manageable schedule for the business owner. Delegation allows the owner to focus on strategic planning and business growth rather than being bogged down by daily operational tasks.

This model can also provide more flexibility, enabling the owner to take time off or attend to personal matters without disrupting business operations. However, managing a team comes with its challenges, such as handling interpersonal conflicts, ensuring consistent performance, and maintaining employee motivation.

  • Advantages:
    • Distributed workload
    • Focus on strategic planning
    • Flexibility and time off
  • Challenges:
    • Handling interpersonal conflicts
    • Ensuring consistent performance
    • Maintaining employee motivation

Solo Franchise Model: Running a solo franchise demands a significant time commitment from the owner. Since all responsibilities fall on one person, the workload can be intense, especially during peak business periods.

The solo operator must be prepared for long hours and limited personal time, particularly in the early stages of the business. Burnout is a potential risk, as the owner is continuously involved in every aspect of the company. However, this model offers complete control over the business schedule and operations, allowing for a highly personalized approach to service delivery.

  • Advantages:
    • Full control over the schedule
    • Personalized service delivery
  • Challenges:
    • Significant time commitment
    • Intense workload
    • Risk of burnout

Quality Control

Team Model: Ensuring consistent service quality is a primary concern when managing a team. The business owner must implement training programs, establish standard operating procedures, and conduct regular performance evaluations to maintain high standards.

Quality control involves continuous monitoring and feedback to ensure all team members adhere to the company’s service protocols. Effective quality management can lead to higher customer satisfaction and repeat business, but it requires ongoing effort and attention from the owner.

  • Quality Control Measures:
    • Training programs
    • Standard operating procedures
    • Performance evaluations
    • Continuous monitoring and feedback

Solo Franchise Model: Quality control is more straightforward in a solo franchise, as the owner is directly responsible for delivering services. This direct involvement allows for high consistency and attention to detail.

The owner can tailor services to meet customer needs and preferences, leading to strong client relationships and high satisfaction rates. However, maintaining consistent quality while managing a heavy workload can be challenging. The owner must balance service delivery with administrative tasks, ensuring that neither aspect suffers due to time constraints.

  • Quality Control Measures:
    • Direct responsibility for services
    • High level of consistency
    • Personalized service delivery
    • Balancing service delivery and administrative tasks

In summary, the operational dynamics of building a team versus running a solo franchise present distinct challenges and opportunities. Entrepreneurs must consider their management style, time availability, and preference for control versus delegation when deciding which model suits their business vision.

Personal and Professional Growth

Skills Development

Building a Team: Managing a team offers significant personal and professional growth opportunities. The business owner develops essential leadership and management skills, including delegating tasks, motivating employees, and resolving conflicts. Additionally, working with a diverse group can enhance communication and interpersonal skills. Managing a team also involves strategic thinking and planning to ensure the business operates smoothly and meets its goals.

  • Skills Developed:
    • Leadership and management
    • Delegation
    • Employee motivation
    • Conflict resolution
    • Communication and interpersonal skills
    • Strategic thinking and planning

Running a Franchise Solo: Operating a solo franchise hones a different set of skills. The owner becomes highly proficient in self-reliance, time management, and multitasking as they handle all aspects of the business alone. This model also develops strong problem-solving abilities and a comprehensive understanding of business operations. Solo operators gain deep expertise in their specific service area, which can enhance their reputation and credibility.

  • Skills Developed:
    • Self-reliance
    • Time management
    • Multitasking
    • Problem-solving
    • Comprehensive business knowledge
    • Expertise in specific service area

Stress and Burnout

Team Model: While managing a team can be stressful due to overseeing multiple employees, it allows for workload distribution. This can reduce the risk of burnout, as the business owner can delegate tasks and take time off when needed. However, managing people, dealing with interpersonal conflicts, and ensuring consistent performance can be significant.

  • Stress Factors:
    • Managing multiple employees
    • Interpersonal conflicts
    • Ensuring consistent performance
  • Burnout Prevention:
    • Workload distribution
    • Ability to delegate tasks
    • Flexibility to take time off

Solo Franchise Model: Running a solo franchise can lead to high stress levels and burnout due to the intense workload and the lack of support. The business owner must handle all tasks alone, which can result in long working hours and little personal time. The constant pressure to maintain high service quality and manage all business aspects can be overwhelming, increasing the risk of burnout.

  • Stress Factors:
    • Intense workload
    • Long working hours
    • Lack of support
  • Burnout Prevention:
    • Efficient time management
    • Finding a balance between work and personal life
    • Seeking occasional help or outsourcing tasks

Satisfaction and Fulfillment

Team Model: Leading a team can provide a deep sense of satisfaction and fulfillment. Successfully managing and growing a team fosters a sense of achievement and pride. The collaborative success and the positive impact on employees’ careers can be gratifying. Additionally, scaling the business and achieving significant growth can enhance the owner’s sense of accomplishment.

  • Sources of Satisfaction:
    • Successful management and growth
    • Collaborative success
    • Positive impact on employees’ careers
    • Business scalability and growth

Solo Franchise Model: Operating a solo franchise can also be highly fulfilling, particularly for those who value independence and direct control over their business. Self-reliance and building strong client relationships provide significant personal satisfaction. Achieving success through one’s efforts and expertise can provide a profound sense of accomplishment. However, the fulfillment derived from this model is closely tied to the owner’s ability to manage stress and avoid burnout.

  • Sources of Satisfaction:
    • Independence and control
    • Strong client relationships
    • Personal achievement and self-reliance
    • Success through individual effort and expertise

Building a team and running a solo franchise offers unique personal and professional growth opportunities. Entrepreneurs must weigh the skills they wish to develop, their tolerance for stress, and the sources of satisfaction and fulfillment that resonate most with them when choosing a suitable business model.

Customer Experience

Service Consistency

Building a Team: Ensuring consistent service quality is one of the main challenges when managing a team. With multiple employees providing services, it is essential to implement comprehensive training programs and establish standard operating procedures (SOPs). Regular performance evaluations and feedback sessions help maintain high standards. Consistent service delivery can lead to higher customer satisfaction and repeat business, but it requires continuous effort and attention from the business owner.

  • Key Strategies:
    • Comprehensive training programs
    • Establishing standard operating procedures (SOPs)
    • Regular performance evaluations
    • Continuous feedback and improvement

Running a Franchise Solo: Service consistency is more straightforward in a solo franchise, as the owner is the sole provider of services. This direct involvement allows for high consistency and attention to detail. The owner can tailor services to meet customer needs and preferences, ensuring a personalized and consistent experience. However, maintaining this consistency can be challenging when managing a heavy workload.

  • Key Strategies:
    • Direct involvement in service delivery
    • Personalized service to meet individual needs
    • Great attention to detail
    • Balancing workload to maintain quality

Customer Relationship Management

Team Model: Managing customer relationships with a team involves multiple points of contact. This can be advantageous, allowing for a more personalized and comprehensive service experience. Team members can specialize in different areas, providing expertise and attention to detail. However, it also requires robust communication and coordination to ensure that all team members are aligned and that the customer receives consistent information and service quality.

  • Advantages:
    • Multiple points of contact
    • Specialized expertise
    • Comprehensive service experience
  • Challenges:
    • Need for robust communication
    • Ensuring alignment among team members

Solo Franchise Model: In a solo franchise, the business owner is the primary, and often the only, point of contact for customers. This can lead to strong, direct client relationships, fostering trust and loyalty. The owner can develop a deep understanding of each client’s needs and preferences, providing highly personalized service. However, this model also means that the owner must manage all customer interactions, which can be time-consuming and demanding.

  • Advantages:
    • Solid and direct relationships with clients
    • Deep understanding of client needs
    • Highly personalized service
  • Challenges:
    • Managing all customer interactions
    • Time-consuming and demanding

Responsiveness and Flexibility

Team Model: With a team, the business can be more responsive and flexible in meeting customer demands. Multiple team members mean tasks can be handled simultaneously, and customers can receive timely responses and services. This model also allows for greater flexibility in scheduling and handling emergencies or special requests. However, coordinating schedules and ensuring all team members are available and responsive can be challenging.

  • Advantages:
    • Enhanced responsiveness
    • Ability to handle multiple tasks simultaneously
    • Greater scheduling flexibility
  • Challenges:
    • Coordinating team schedules
    • Ensuring availability and responsiveness

Solo Franchise Model: A solo operator has complete control over their schedule and can offer their clients a high degree of flexibility. This can be particularly appealing to customers who value personalized and adaptable service. However, their workload and availability may limit the owner’s ability to respond quickly. Balancing responsiveness with the demands of running all aspects of the business can be challenging.

  • Advantages:
    • A high degree of schedule flexibility
    • Personalized and adaptable service
  • Challenges:
    • Limited by workload and availability
    • Balancing responsiveness with other business demands

In summary, customer experience in building a team versus running a solo franchise involves different dynamics. Entrepreneurs must consider their ability to ensure service consistency, manage customer relationships, and maintain responsiveness and flexibility when choosing a suitable business model. Both approaches have unique advantages and challenges that can significantly impact customer satisfaction and loyalty.

Long-Term Viability and Growth


Building a Team: One of the primary advantages of building a team is the potential for scalability. The business can take on more work and diversify its service offerings with more employees. This scalability allows for significant growth opportunities, such as expanding into new markets, offering additional services, or opening new locations. A well-managed team can handle increased demand and contribute to the overall growth and success of the business.

  • Advantages:
    • Ability to take on more clients and more significant projects
    • Potential to diversify services
    • Opportunities for market expansion
    • Capacity to open new locations

Running a Franchise Solo: Scalability in a solo franchise is more limited due to the owner’s capacity constraints. The business’s growth is directly tied to the individual’s ability to handle more work. While this model can achieve moderate growth through increased efficiency and specialization, there are inherent limitations to how much one person can expand. However, some solo operators may find ways to scale by automating certain processes or outsourcing specific tasks.

  • Advantages:
    • Moderate growth through efficiency and specialization
    • Potential to automate processes
    • Opportunity to outsource tasks
  • Challenges:
    • Limited by personal capacity
    • Inherent constraints on expansion


Team Model: A team-based business model can offer greater sustainability in the long term. By distributing tasks among multiple employees, the business can continue to operate smoothly even if the owner needs to take time off. The ability to delegate reduces the risk of burnout and allows the owner to focus on strategic planning and growth. Additionally, a well-trained team can maintain high service quality, ensuring the business’s reputation and customer satisfaction remain strong.

  • Advantages:
    • Reduced risk of burnout for the owner
    • Continuous operation, even during the owner’s absence
    • Focus on strategic planning and growth
    • Maintenance of high service quality

Solo Franchise Model: Sustainability in a solo franchise can be challenging due to the heavy reliance on the owner. The risk of burnout is higher, and the business’s operations may suffer if the owner needs to take time off. Ensuring long-term sustainability requires the solo operator to manage their workload effectively and balance work and personal life. While this model allows for direct control over all aspects of the business, it also necessitates careful planning to avoid overextension.

  • Advantages:
    • Direct control over business operations
    • Personalized service can maintain customer loyalty
  • Challenges:
    • Higher risk of burnout
    • Operations may suffer during the owner’s absence
    • Need for effective workload management

Adaptability to Market Changes

Team Model: A team-based business is generally more adaptable to market changes. With diverse skills and perspectives, the team can quickly respond to new trends, customer preferences, and industry developments. Leveraging different talents within the team allows the business to innovate and stay competitive. Additionally, having multiple employees provides the flexibility to reassign tasks and adjust roles to meet changing demands.

  • Advantages:
    • Diverse skills and perspectives
    • Quick response to market changes
    • Ability to innovate and stay competitive
    • Flexibility to reassign tasks and adjust roles

Solo Franchise Model: A solo franchise can adapt to market changes, though the process may be slower due to the owner’s limited capacity. Direct involvement in all aspects of the business allows the owner to make quick decisions and implement changes rapidly. However, the scope of adaptation is limited by the owner’s ability to manage additional tasks. Solo operators must stay informed about industry trends and proactively adjust their services to meet evolving customer needs.

  • Advantages:
    • Direct involvement allows for quick decision-making
    • Rapid implementation of changes
  • Challenges:
    • Limited capacity for managing additional tasks
    • Need for proactive adjustment to industry trends

In summary, the long-term viability and growth of building a team versus running a solo franchise depend on scalability, sustainability, and adaptability to market changes. When choosing the right business model, entrepreneurs must consider their ability to expand, maintain operations, and respond to market dynamics. Both approaches offer unique advantages and challenges that can significantly impact the business’s success and longevity.

At Fibrenew, both are viable options—See for yourself!

We’ve seen our franchisees flourish using any strategy they see fit. Check out these stories for the wide range of life-changing experiences the diverse Fibrenew family has had!

Contact your local Fibrenew professional for all your leather, plastic, and vinyl repair needs.

Want to run a business that gives you incredible earning potential and the flexibility to take control of your time and life? Join the Fibrenew Family!

Check out our free Franchise Information Report for everything you need to know.

Also, enjoy these valuable resources on all things leather, plastic, and vinyl repair, franchising, sustainability, and more:


Building a Team vs. Running a Service-Based Franchise Solo FAQ

What are the main advantages of building a team for a small business?

Building a team allows a small business to handle more clients and larger projects, increasing scalability and growth potential. It also enables task delegation, fostering a collaborative environment that can enhance creativity and innovation. A team-based approach can lead to a more manageable workload for the owner and the ability to focus on strategic planning and new strategies for business expansion.

How important is social media for a solo business compared to a team-based business?

Social media is crucial for both solo businesses and team-based businesses. For solo companies, it provides a platform to showcase expertise, build a personal brand, and engage directly with customers. For team-based businesses, social media helps promote company values, highlight team achievements, and reach a broader audience. An effective social media strategy can drive customer engagement and growth in both cases.

Can a freelancer transition to building a team, and what should they consider?

Yes, a freelancer can transition to building a team. They should consider creating a solid business plan that outlines their goals, target market, and growth strategies. It’s essential to think about the skills needed within the team, recruitment and training processes, and how to maintain company values. Freelancers should also be prepared to shift from doing all tasks themselves to delegating and managing a team.

What should be included in a business plan for a new business considering either model?

A business plan for a new business should include an executive summary, market analysis, organizational structure, and detailed marketing, sales, and operations strategies. For a team-based model, the plan should outline recruitment and training strategies, roles and responsibilities, and team management approaches. The plan should emphasize personal productivity, service delivery, and customer relationship management for a solo business.

How can a cofounder help build a team or run a franchise solo?

A cofounder can bring complementary skills and share the workload, making building and managing a team easier. They can help with recruitment, training, and strategic planning. In a solo franchise, a cofounder can assist with different aspects of the business, such as marketing or operations, allowing for a more balanced approach and reducing the risk of burnout.

What are some practical ways to maintain company values when building a team?

Maintaining company values when building a team involves clear communication of those values from the start. This includes incorporating them into the recruitment process, training programs, and everyday operations. Regular team meetings, performance evaluations, and feedback sessions ensure that all team members are aligned with the company’s mission and values.

How can the hustle mindset benefit both business models?

The hustle mindset, characterized by hard work, persistence, and dedication, benefits both business models. For team-based businesses, it fosters a culture of productivity and innovation. For solo businesses, it drives the owner to manage multiple roles effectively, stay motivated, and continually seek new opportunities for growth and improvement.

Is running a solo business feasible as a full-time endeavor?

Yes, running a solo business can be a full-time endeavor. It requires careful time management, efficiency, and a strong work ethic. Solo entrepreneurs must balance service delivery with administrative tasks and continually engage in marketing efforts. While challenging, it can be gratifying and offer significant flexibility and control over the business.

What are some new strategies for managing a team effectively?

New strategies for managing a team effectively include utilizing collaborative tools and technologies, implementing flexible work arrangements, and promoting a culture of continuous learning and development. Regularly reviewing and updating processes, encouraging open communication, and recognizing team achievements are crucial for maintaining motivation and productivity.

How can new business owners use social media in both models?

New business owners can use social media to build brand awareness, engage with customers, and showcase their services. For team-based businesses, social media can highlight team expertise and company culture. To solo firms, it can emphasize personal brand and direct interaction with clients. Consistent posting, leveraging different platforms, and utilizing analytics to refine strategies are vital in maximizing social media benefits.


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Meet the author

Ben Havens

Mapping & Sales Support

As a client experience driven communicator, I’ll be your point of contact when looking into any potential territory and when mapping an area that will become your future Fibrenew territory.

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