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Fibrenew Franchisee Insights with Michael Carter (Video)

With a mobile model and flat fees, Fibrenew is differentiating itself in the franchise market

Michael and Dianna Carter of Loudoun County, Virginia, purchased their Fibrenew franchise in 2001 and have since developed strong relationships with numerous customers. In this video, Michael explains what he’s learned over the years running his franchise and offers some key insights about his experience.

Automotive Seat Restoration FibrenewAfter moving out of the telecommunications sector into a role of a driver at UPS, Michael was keen to find the perfect self-employment opportunity. He found it with Fibrenew, a franchise that fit both his lifelong passion for cars and a desire to be able to enjoy his growing family.

“When my wife and I first considered a Fibrenew mobile franchise, we realized we could have both the financial freedom we sought and the flexibility to be available to our kids’ little league schedules, riding lessons, and concerts at school,” says Michael.

It was the flexibility of Fibrenew’s mobile business model, which allows franchisees to build a business around their schedule, that attracted Michael and his family to Fibrenew. This, along with the flat-fee, no-royalty model, secured their decision to begin their new venture with the brand.

Leather Furniture Re-Dye Restore FibrenewMichael recommends that anyone interested in purchasing a franchise clearly understands the financial possibilities and challenges inherent in the system of the franchise they are researching. Fibrenew, because of the flat-fee model, doesn’t penalize growth; the earning potential is, therefore, unlimited, and this allows the business to grow easily and in a variety of ways. For Michael, this has included adding a full-time technician this year, lending more flexibility and freedom to the family. It also includes part-time work for his 16-year-old son that fits his school schedule.

“Fibrenew, because of the flat-fee model doesn’t penalize growth; the earning potential is, therefore, unlimited and allows the business to grow easily and in a variety of ways.”

Medical Furniture Vinyl Restoration FibrenewMichael’s expansion now includes branching out beyond automotive into medical offices and upholstery work in the commercial and residential industries. While he’s long been in love with the car industry, Michael recognizes that, after a decade of establishing solid growth, there is still financial opportunity and growth in each of his territories by adopting new products and niches that Fibrenew caters for.

“Opportunity grows with us. Fibrenew allows me to build a business where I’m most comfortable, but also fully supports and provides a platform for me to push myself further,” says Michael.

Michael describes Fibrenew’s annual regional seminars as the best part of a varied and robust support system and says that they reinforce what it takes to be successful by keeping owners motivated and inspired to grow as big as possible. The seminars also showcase new products and techniques that keep the organization at the forefront of the market. Success stories, challenges, and opportunities to network with peers are truly invaluable for Fibrenew franchisees. Michael attributes a great deal of his ongoing motivation to these gatherings with his franchise family.

Franchisees can access a robust set of training materials, develop traditional or new marketing programs, reach out for peer-to-peer support at any time, and can tap into a rich resource of support through a one-of-a-kind apprenticeship program.

Fibrenew specializes in the restoration of leather and plastics, servicing the automotive, residential, aviation, marine, medical and commercial markets. If you are interested in learning more, we would be happy to have a chat with you!


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Meet the author

Jesse Johnstone

As the President of Fibrenew, I have the privilege of working with an exceptionally talented team at Head Office and in the field with our franchisees. Witnessing the achievements of our Franchise Partners in their businesses is a source of deep fulfillment and gratification.

See other posts by Jesse Johnstone