Fibrenew Santiago, Chile Now Open for Business

Hector Pereira Introduces South America to the Wonderful World of Fibrenew

“I have a few different thoughts about business,” Hector Pereira states matter-of-factly. And he’s right. His career is highlighted with challenges and achievements, such as luxury product manager for L’Oreal, marketing manager for a national distributor, and sales manager for Westinghouse. Throughout his career, he’s developed a keen sense of branding, budgeting, sales expansion, and client relationship building — aspects of his business knowledge he’s counting on for Fibrenew’s success in Santiago.

Fibrenew is a leather, plastic and vinyl repair and restoration company that uses patented products to provide results that no other company can achieve. In Chile, there isn’t really a comparable alternative, so Pereira is excited to introduce this unique brand to his country.

While he always had in mind the idea of running his own business, Pereira wasn’t necessarily focused on a franchise. But during his exploration process, he came to realize the benefits Fibrenew provides for franchisees. He knew he didn’t want to buy a store in a mall and be locked into set hours. Pereira wanted to interact one-on-one with his customers and discuss why his product and services are better and different. “Fibrenew offers me all the knowledge I need to tell my customers,” he says. “Now I just need to put everything out there because it’s so different than anything here in Chile.”

Eco-awareness is top of Chilean minds these days. Pereira looks forward to educating his clients about Fibrenew’s services from an environmental perspective. “You know, tell them we have products to fix things rather than throw it out and get a new one. It helps with your money and the environment at the same time – everybody wins.”

Pereira recently completed the Fibrenew training in Calgary, Alberta, Canada and says one of the highlights of the experience was working with the tools and products. He also remarked on the Fibrenew team: ‘A great group. I know I have all of them as backups. I liked working with these people.” Fibrenew provides franchisees with an exceptional support network, so even from South America Pereira can rely on the company’s knowledge and product experts for all his questions. He’s also worked along other Fibrenew owners to see different ways of performing business.

In December Pereria left his position with Westinghouse to grab hold of the Fibrenew opportunity. HIs flagship franchise is based out of the northeast corner of Santiago. The densely-populated city provides vast opportunity for his business to grow. “There are about 2.2 million people in that area. There’s large families, schools, colleges, car dealerships, stores, etc. I can focus on,” he says.

Pereira is using his contacts made throughout his career and through his social circle to establish a customer base. His first priority will be the automotive sector. “Santiago’s a modern city with fancy cars — BMW, Mercedes, Lexus, everything. I feel the automotive industry will be big for my business.”

For Hector Pereira, life is good. He lives with his wife Natalia and their dog, and spend their free time playing sports and visiting family. “I saw so much potential in Fibrenew when I first learned about it,” he says. “There are challenges, such as language. But if I focus on the customers and give them good service, it’s going to be a great success.”

Fibrenew welcomes Hector to the team and very much looks forward to growing the brand in Chile with him.

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5 Stars
“Warren came to our house to repair a rather large hole in our leather sofa that I thought may not be repairable at all due to how large the hole had become. Warren knew that this couch was expensive at the time we purchased it and said he would do his best to save it. It was a project that I believe he would typically say was too far gone. After spending quite a bit of time working with his leather repair piece and his mixing of colors, he began the process. It was like watching an artist work his magic. Upon completion, the area of the couch Warren repaired was blended in so well unless you are right on top of it you would never know a repair was made. With all this said, if you need any type of leather repair, I would highly recommend  Fibrenew and Warren to do the work. His price was extremely reasonable and saved us thousands since we did not have to replace our sofa. Warren was very personable and professional and takes pride in his work and his business. Thanks again!!”
- Jeff B. - Fishers, IN


We have franchise opportunities available across USA, Canada and all corners of the world. An ideal franchise owner is one who has a unique blend of entrepreneurial drive, creative problem solving skills and instinctive customer service wisdom.
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