Fibrenew Recognized for Franchise Excellence at CFA National Convention

Fibrenew was named as a recipient of the Franchisees’ Choice designation on April 3, 2023, during the Awards Gala at the 2023 Canadian Franchise Association (CFA) National Convention in Niagara Falls, Ontario. This is the 13th year for the Franchisees’ Choice Designation Program, and Fibrenew was honored for its accomplishment in receiving this designation.

The Franchisees’ Choice designees are CFA member franchise brands who voluntarily took part in an independently-administered survey. This year, more than 60 CFA member franchise brands participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process, franchisee information package, leadership, business planning and marketing, training and support, as well as ongoing operations and the relationship between the franchisor and franchisee.

“We are thrilled and grateful to receive this recognition!” says Jesse Johnstone, President of Fibrenew. “Our franchise owners are an incredible group of individuals who inspire us every day. We take pride in seeing them thrive and succeed, and this recognition from the CFA is the cherry on top of their success. Thank you for this recognition. It is truly an honor!”

fibrenew franchisees

Fibrenew Franchisees at a recent company convention

In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice Designation identifies that a franchise brand has received a solid endorsement through its satisfaction ratings from its franchisees. The 2023 Franchisees’ Choice Designees are representative of the spectrum of franchise opportunities and the diversity and standard of excellence of CFA members.

“We celebrate Franchisees’ Choice Designees for exemplifying franchising core principle of working in partnership, sharing success, and Growing Together™,” says Sherry McNeil, CFA President, and Chief Executive Officer. “Our congratulations go out to this year’s Franchisees’ Choice Designees on receiving this outstanding vote of confidence from their franchisees.”

To learn more about Fibrenew franchising, visit:

For more information about the CFA Awards of Excellence in Franchising and a list of winners, visit:


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