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Meet the Fibrenew Team

The people behind every Fibrenew franchise partner’s success

When you join Fibrenew, you don’t go it alone. Our head office team and support leaders, many of whom own and run their own Fibrenew franchises, are with you from day one. They cover hands-on training, marketing, product development, and ongoing coaching for your leather, vinyl, and plastic repair Fibrenew franchise business.

Leadership

Jesse Johnstone
President

“I get to work alongside an exceptional team at head office and in the field, all focused on one thing: helping our franchise partners build businesses they’re proud of. Watching them succeed is the best part of my job.”


Violetta Gordymova
Chief Financial Officer

“I keep the finances behind Fibrenew’s group of companies running smoothly, efficiently and transparently. A financially strong head office means reliable support, stable systems and long-term confidence for every franchise partner in our network.”

Franchise Development & Onboarding

Denver Dominas
Franchise Developer, Canada + USA

“I introduce entrepreneurs to the world of franchising and guide them through every step of the discovery process. There’s nothing better than helping someone find the right fit and start their journey to business ownership.“


Ken Osness
Franchise Developer

“I’m often the first person you’ll talk to at Fibrenew, and my job is to help you decide whether our franchise fits your goals, lifestyle and budget. I’ll give you straight answers and everything you need to make a confident decision.“


Josh Titler
Franchise Developer

“I help aspiring business owners explore what running a Fibrenew franchise really looks like, from the day-to-day work to the opportunities in their market. My goal is to make sure you have everything you need to take the next step with confidence.“


Phaedra Osborne
Contracts Manager

“I handle every aspect of our franchise agreements for partners across multiple countries, from drafting and updates to ownership changes and transitions. I keep the contractual side simple and clear, so you can focus on building your business.”


Eli Dominas
Mapping & Onboarding Specialist

“I help new franchise partners map out their territories and guide them through onboarding, right up until they arrive for training. I also help existing partners with territory changes, so every step stays organized, on schedule and stress-free.”

Training & Field Support

Paul Gingras
Support Director

“I lead an enthusiastic support team that works every day to help our franchise partners succeed. Whether you’re in your first month or your tenth year, we’re here to help you solve problems, spot opportunities and keep growing.”

Chad Hendry
Head Trainer

“Think of me as a modern-day superhero with a trusty cape, saving leather, vinyl and plastic from the landfill! I teach new franchise partners the hands-on skills to restore damaged items instead of replacing them.”


Bruce Nurse
Support Leader and Trainer

“I teach franchise partners Fibrenew’s products and repair techniques, and I stay in their corner long after training ends. Helping people build skills, confidence and thriving businesses is what gets me up in the morning.”


Al Crnjac
Support Leader and Franchise Partner

“I own and operate a Fibrenew franchise, so I know firsthand what it takes to succeed. I help fellow partners run stronger businesses while keeping thousands of pounds of damaged items out of landfills.”


Michael Carter
Support Leader and Franchise Partner

“I own and operate a Fibrenew franchise and support our partners with real-world advice from the field. Every day brings something new to see, fix and learn. It’s always an adventure!”


Scott Neal
Support Leader and Franchise Partner

“Make people smile and save them a bundle: that’s the mission of my Fibrenew franchise. I share what I’ve learned running my own business to help fellow partners extend the life of their customers’ leather, vinyl and plastic. It’s a win-win for everyone!”


Todd and Joanie Penhollow
Support Leaders and Franchise Partners

“We’re a husband-and-wife team who own and operate a Fibrenew franchise and support fellow partners. We work in markets from medical and dental to automotive, RV, furniture and beyond, and we love sharing what we’ve learned.”


Steve Geddes
Support Leader and Franchise Partner

“I run my Fibrenew franchise with my wife and a team of technicians. I love talking business, sales, marketing and operations with fellow partners and helping them reach their business and life goals.”


Bill Bedsole
Support Leader and Franchise Partner

“I own and operate a Fibrenew franchise every day, and I bring that real-world experience to every conversation with our franchise partners. From winning new customers to running a smoother operation, I’m here to help you learn from what’s worked for me.”

Marketing & Technology

Alex Whyte
Marketing & Technology Specialist

“I’m the first call for head office and franchise partners with marketing or technology needs, big or small. If it helps your business run smoother or get noticed, I’m on it!”


Memark Barolo
Programmer

“I build the web tools and apps Fibrenew franchise owners use to manage and grow their businesses. Creating technology that saves our partners time and makes their day easier is incredibly rewarding.”


Ben Havens
Marketing & Franchisee Support

“I focus on web and social media marketing, keeping Fibrenew and our franchise partners visible and active online. I also check in regularly with new and existing partners to make sure their online presence is working hard for them.“


Josie Pareno
Marketing Specialist

“I create marketing content for Fibrenew and our franchise partners, and I help optimize their Google presence so local customers can find them. Great content builds trust, and trust turns searches into booked jobs.“


Raisa Pathan
Digital Marketing Specialist

“I bring the Fibrenew brand to life through motion graphics, creating eye-catching content for social media, websites and campaigns. Our before-and-after restorations make amazing visuals, and I love helping our partners stop the scroll.“


Elmer Suan
SEO Specialist

“I optimize Fibrenew’s and our franchise partners’ websites so they rank higher when local customers search for leather, vinyl and plastic repair. Better search visibility means more calls for our partners, and that’s what I work toward every day.“

Product Development & Logistics

Len Lampert
Product Development Manager

“I develop and refine Fibrenew’s proprietary repair products so our franchise partners can deliver superior results on every job. If a product carries the Fibrenew name, it’s been tested to perform.”


Curtis Smith
Warehouse & Production Manager

“I manage production and logistics for Fibrenew’s line of high-quality, proprietary products. My job is making sure franchise partners have the right tools and supplies, right when they need them.”


Rodney Thompson
Warehouse & Production Specialist

“I support our production and logistics team, keeping Fibrenew’s products moving efficiently from our warehouse to franchise partners. Every order that ships on time helps a partner keep their jobs on schedule.”

Finance & Administration

Cindy Shaw
Accounts Coordinator

“I’m here for all of our franchise partners’ financial questions, from product orders to fees and everything in between. No question is off limits, and I’m always happy to help sort it out.”


France LaRouche
Administration

“I work alongside our development and training teams to support franchise partners at every stage, from brand-new owners to seasoned pros. Keeping everything running smoothly behind the scenes is incredibly rewarding.!“

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