Fibrenew: The Franchise that Drives A Family Business

Michael & Dianna Carter purchased their Fibrenew franchise in 2001 and have driven their success by restoring leather, plastic and vinyl materials in the Loudoun County, Virginia area ever since. By first cultivating strong relationships with car dealerships in their local market, the Carters quickly built a successful family business.

After shifting careers from telecommunications to a driver at UPS, Michael was seeking the perfect self-employment opportunity. He knew he found it with Fibrenew, a franchise that fit both his lifelong passion for automobiles and his desire to be able to enjoy his growing family.

Fibrenew Franchisee Michael Carter“When my wife and I first considered a Fibrenew mobile franchise, we realized we could have both the financial freedom we sought and the flexibility to be available to our kids’ little league schedules, horseback riding lessons and concerts at school,” says Michael.

Mobile Model and Flat Fees Differentiate Fibrenew

Flexibility to build a business on any schedule, because of a mobile (not brick and mortar) business model, was the primary draw for Michael’s family. The flat fee royalty model secured their decision to begin their new venture with Fibrenew over 15 years ago.

Automotive Leather RestorationMichael recommends those interested in purchasing a franchise clearly understand the financial possibilities and challenges within the business model of the particular franchise. Fibrenew, because of the flat fee model, doesn’t penalize growth. The earning potential is unlimited because of the flat rate royalty structure. This allows the business to easily grow in a variety of ways. For Michael and his family, this includes adding a full-time technician this year, lending more flexibility and freedom to the family. It also includes part-time work for his 16-year-old son that aligns with his school schedule.

Leather steering wheel restorationMichael’s expansion now also includes branching out beyond automotive into medical offices and upholstery work in the commercial and residential industries. While he’s been in love with the car industry since he could hold a wrench, he recognizes after a decade establishing solid growth in his favorite industry, there is financial opportunity and growth in each territory he currently supports by adopting new products and niches that Fibrenew supports.

“Opportunity grows with us. Fibrenew allows me to build a business where I’m most comfortable, but also fully supports and provides a platform for pushing myself further,” says Michael.

Growth Is Encouraged & Fully Supported

Leather Couch Re-dyeMichael describes Fibrenew’s annual regional seminars as the best part of a varied and robust support system. However, they are comparable to the on-going phone, email, live video and web-based support, in terms of value. The regional gatherings affirm what must be done to be successful as a Fibrenew business, keeping owners motivated and inspired to grow as big as possible. They also showcase new products and techniques that keep the organization as the leaders in the industry. Success stories, challenges and opportunity to network with peers is truly invaluable for Fibrenew franchisees. Michael attributes a great deal of his ongoing motivation to these regular gatherings with his Franchise family.

Franchisees can access a robust set of training materials, develop traditional or new marketing programs, and reach out for peer to peer support at any time.

Fibrenew specializes in the restoration of leather and plastics, servicing the Automotive, Residential, Aviation, Marine, Medical and Commercial markets. If you are prepared to do what it takes to run a successful Fibrenew business, Fibrenew wants to talk to you. Learn more by completing the form below.


fibrenew leather repair franchiseAre you looking for a new career where you can be your own boss and take charge of your financial future? Fill out the form below to download a PDF Information Package and learn more.

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5 Stars
“Chad explained every step in removing a large stain from my leather couch and educated me on what to do to prevent a similar situation from recurring. Other issues that he and Taylor observed were repaired without additional charges. You can't go wrong with this company!”
- Jackie - Calgary, AB


We have franchise opportunities available across USA, Canada and all corners of the world. An ideal franchise owner is one who has a unique blend of entrepreneurial drive, creative problem solving skills and instinctive customer service wisdom.
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